I started of my career in the music industry, managing backstage areas at concerts and festivals. Since then, I've worked and explored different industries, businesses and roles. Today, I'm a design strategist and researcher in tech. My multidisciplinary background has equipped me with skills in business strategy, research, UX, service design, management and facilitation. Specialist in design research and experience in a wide range of qualitative and quantitative methods throughout the product and service life cycle. 

Having worked with everything from rockstars, executives, academics, developers, creatives, I am an expert in collaborating and communicating with a wide range of stakeholders. I have lived in three different countries and travelled through four continents, which has taught me a lot about people and cultures. These experiences and connections are tremendously valuable in my profession as it enables me to empathise with a wide range of users. This is my core strength as a designer.

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I enjoy working in cross-functional teams and side by side business/project/product owners, designers, developers, analysts and beyond. Preferably in an iterative manner to bring new and improve existing products and services to the market. I believe culture eats strategy for breakfast and solid teamwork with the ability to collaborate is the key to the project and organisational success. My toolbox includes ways to improve collaboration using feedback, reflection, team and group development theory.

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I'm always open for new opportunities to create a positive impact on people and the planet.

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